USBG Philadelphia

Strategy, Details & Result:

Without a logo unifying the United States Bartenders’ Guild Philadelphia Chapter, the group lacked cohesion and a clear visual identity. I worked with Chapter leadership to develop a logo concept that represents both the bartending/service industry and the city itself. A color scheme was chosen that elicits a retro, vintage vibe, but also pays homage to the city’s colonial history.

Providing the client with a full brand identity - a logo suite of assorted marks and colors, social media graphics, brand guidelines, as well as a rundown of logo purposes and appropriate uses - enabled the client with confidence and autonomy in creating on-brand collateral with this versatile logo system of cohesive assets.