CREATIVE SERVICES

Branding, Design & Marketing

Spirit Forward brand identity pattern background
Spirit Forward primary logo
Brand Identity marketing postcard design

At the core of every thriving business is a clear and cohesive brand.

Whether you're looking to launch or ready to pivot, garvinsmith Creative provides services in brand development, business strategy/consult, creative direction and graphic design for bars, restaurants, food & bev brands and the hospitality-service industry at large.

Specializing in tactful and impactful visual communications and experiential/promotional marketing solutions, I help clients amplify messaging, strengthen community awareness and build overall business.

WHAT I OFFER


Creative services ideal for small businesses, start-ups, established brands and operating brick-and-mortars alike looking to define, refine or promote a visual identity that provides their customers with curated aesthetics and dynamic experiences that build relationships and loyalty.

garvinsmith Creative brand illustration of hands saying Focused Strategy

BRANDING

core strategy and messaging for lasting brands

brand development & strategy, brand management, business concept consult/refinement, creative direction, aesthetic/assets development, rebranding, product/brand photography, voice/messaging strategy & development, copywriting


DESIGN

custom visuals for print, digital and physical spaces

graphic design (*detailed below), brand identity, illustration, copywriting, print & digital content design, POS/swag/merch design, physical asset/collateral design, web design, experiential design, interior/aesthetic styling, spacial design, business operating branded assets, physical signage


MARKETING

events and promotions that make a mark

experiential & promotional marketing, brand activations, event concepting & coordination, campaign development & strategy, promo development & strategy, event design & production, go-to-market launch strategy & programming, experiential design & set/prop styling, print & digital content development, social media strategy & content planning, website copy/SEO, media-press kit/proposal development, press release writing, community engagement/outreach, brand awareness/advocacy, POS/swag development

DETAILS

  • menu design (consult, copy, psychology), feature cards/table tents (happy hour menus, specials), logo design & brand style guidelines, information design & business operating branded assets (business branded templates, letterhead, infographics, media-press kits, proposals, sell/spec sheets, press releases, magazines, brochures, rack cards, PowerPoint presentations, pitch decks), promotional flyers/posters, social media graphics (ads, static, stories, cover photos), layout, business cards, direct mailers, website design UI/UX, invitation design, color theory/psychology

  • Illustrator, InDesign, Photoshop, Lightroom, Squarespace, Hootsuite, Ticketleap, MailChimp, Instagram, Facebook, Google Business

  • The O'Connell House; Teeling Whiskey Co.; Spirit Forward, LLC; Barrio Tacos; Bacardi USA; Patron; Philly Wine Cru; Philadelphia Distilling; Fernet Branca; Connacht Whiskey; New Liberty Distilling; Cinnabon; Knappogue Castle Whiskey; The Good King Tavern (restaurant); Vernick Food & Drink (restaurant); 1 Tippling Place (cocktail bar); Funkin USA

  • Pricing is typically a flat rate based on project scale, scope of work and requested deadline. During the initial inquiry, I will gather information/details from you regarding your project goal(s) and desired services. A project proposal will be sent for your review outlining objective, strategy, timeline, deliverables and price quote. Once accepted, a full contract will be sent detailing client expectations and requirements, payment timeline, and any additional terms that may apply. After a client discovery/exploration phase, proof reviews and rounds of revisions will commence. At the completion or delivery of project, a final invoice will specify full scope of work, deliverables and itemized cost.