Philadelphia Wedding Magazine Feature
BRANDING, DESIGN & MARKETING
CLIENT: Spirit Forward, LLC
PROJECT: ‘That’s the Spirit!’ Philadelphia Wedding Magazine Cocktail-Art Direction
SCOPE OF WORK: cocktail conceptualization & stylization; pitch deck design & copy; cocktail recipe R&D; on-site cocktail creation, styling & direction; ingredient/prop curation & sourcing
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Strategy, Details & Result:
For Philadelphia Wedding magazine’s feature, ‘That’s the Spirit!,’ they asked Spirit Forward to create six custom cocktails to be paired with wedding cakes for their winter/spring 2019 publication. I strategized and designed Spirit Forward’s pitch deck and project proposal, conceptualized cocktails based on themes and flavor profiles, then styled all the visual elements and drink details for shoot day.
Working as Art Director on behalf of Spirit Forward on set, I collaborated on-site with Philadelphia Wedding staff, creatives and the photographer to ensure the final images were on-brand for both the media outlet and Spirit Forward.
photo credit: Michael Persico, Philadelphia Wedding magazine