NOSHHH
GRAPHIC DESIGN, MARKETING & EVENT PRODUCTION
BRAND: NOSHHH Philadelphia Craft Food & Drink Showcase
PROJECT: Event Concepting & Execution, Logo & Collateral Design
SCOPE OF WORK: print and digital promotional-marketing graphic design, event collateral & physical asset design, information design, brand identity, original artwork, social media marketing, copywriting, press releases, event development & production, ticket sales management
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Strategy, Details & Result:
As a Co-Founder of the Philadelphia event, NOSHHH, I helped conceptualize and produce four iterations from 2015 to 2017.
At inception, the event-brand was in need of a creative image that communicated its secret ‘guerrilla-style’ event pop-ups taking place all over the city. In addition to co-coordinating four sold-out events, I devised the brand’s aesthetic and logo, designed all event/marketing assets, and co-developed a marketing scheme that gained press from major Philly digital media outlets.
This branding and aesthetic evokes the energy of the roaring 1920s and the secrecy of American backdoor speakeasies. I created materials with emphasis on vibrant digital designs for a social media strategy that targeted the 20-30yo demographic.
photo credit: Christopher String